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Retail & Shopper

TNS is leading the way in helping its retailer and manufacturer clients outsmart the competition by understanding and positively influencing shopper behaviour and decisions that result in improved performance of a brand, category or store.

TNS has over 30 years of shopper expertise, with renowned industry thought leaders at the forefront of the business.

Our expertise in Retail & Shopper

TNS delivers unrivalled shopper insights that help manufacturers and retailers understand in-store behaviour, motivations and decisions.

We explore shopper behaviour around the key in-store touch points including store layout, category layout, packaging, promotions and in-store communications and provide competitive advantage in these areas.

By converting the resulting shopper insights into action we enable our clients to build brand equity, stimulate purchase or trial, improve loyalty and customer retention and increase sales.

Specialist Retail & Shopper solutions

Alongside traditional research techniques such as accompanied shops, quantitative observations and shopper interviews, we use advanced tools such as eye-tracking, using specialist glasses to record what shoppers actually see in-store, and Pathtracker® to measure traffic flow and dwell time around a store.

The powerful combination of several specialist acquisitions in the retail and shopper arena – TNS Magasin, TNS Sorensen and TNS Retail Forward – in addition to our global custom services and syndicated consumer panels (Worldpanel), allows TNS to deliver unparalleled shopper insights and decision support to our clients.