The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 7th September 2008 are confirming the picture seen last period with shoppers responding to strong low-price messages.
Total Grocers grew turnover by 7.3% compared with last year, which hides the fact that volumes are largely static with inflation fuelling the sterling sales.
Once again, younger larger families are responding to the squeeze on their housekeeping by driving discounter turnovers up sharply with Aldi and Lidl posting increases of 20.8% and 11.1% respectively.
Similarly, Iceland is concentrating on low prices with its “75p Freezer Essentials” campaign producing market-beating growth of 12.9%. A consumer re-evaluation of the benefits of frozen foods will also have helped.
For the Top 4, trends continue largely as before with over 9% growth for Asda and Morrisons and small share dips for Tesco and Sainsbury’s. It’s worth noting that in terms of 12-weekly Till Roll shares, 17.3% is a record for Asda.
In the current climate it is perhaps inevitable that Waitrose have come under pressure with growth held back to 3.2% year-on-year resulting in the share dipping by 0.1 points to 3.8%.
An update on inflation
Price inflation in Grocery increased to 9.0% for the 12 weeks ending September 7th 2008 compared to the same period a year ago.
This figure is based on over 75,000 identical products compared year-on-year in the proportions purchased by British shoppers and therefore represents the most authoritative figure currently available. TNS believe that this figure will start to fall towards the end of the year as some of the sharpest price rises drop out of the annual comparisons.
Total Till Roll
Great Britain Consumer Spend
Includes all expenditure through main store tills and excludes petrol & instore concession
|
12 Weeks to 09 September 2007
|
12 Weeks to 07 September 2008
|
change
|
|
£000s
|
% **
|
£000s
|
% **
|
%
|
|
Total Till Roll
|
26,369,540
|
|
27,468,228
|
|
4.2
|
|
Total Grocers
|
18,576,757
|
100.0%
|
19,924,742
|
100.0%
|
7.3
|
|
Total Multiples
|
17,248,440
|
92.8%
|
18,575,137
|
93.2%
|
7.6
|
|
Tesco
|
5,886,903
|
31.7%
|
6,279,033
|
31.5%
|
6.7
|
|
Asda
|
3,150,615
|
17.0%
|
3,437,385
|
17.3%
|
9.1
|
|
Sainsbury's
|
2,972,745
|
16.0%
|
3,140,125
|
15.8%
|
5.6
|
|
Morrisons
|
2,005,397
|
10.8%
|
2,189,296
|
11.0%
|
9.2
|
|
Somerfield
|
743,976
|
3.9%
|
757,535
|
3.8%
|
1.8
|
|
Kwik Save
|
5,031
|
0.0%
|
-
|
0.0%
|
-100.0
|
|
Waitrose
|
724,641
|
3.9%
|
747,881
|
3.8%
|
3.2
|
|
Iceland
|
297,601
|
1.6%
|
335,869
|
1.7%
|
12.9
|
|
Netto
|
134,644
|
0.7%
|
136,209
|
0.7%
|
1.2
|
|
Lidl
|
424,075
|
2.3%
|
471,293
|
2.4%
|
11.1
|
|
Aldi
|
484,877
|
2.6%
|
585,634
|
2.9%
|
20.8
|
|
Farm Foods
|
85,333
|
0.5%
|
107,984
|
0.5%
|
26.5
|
|
Other Freezer Centres
|
42,145
|
0.2%
|
49,997
|
0.3%
|
18.6
|
|
Other Multiples
|
290,456
|
1.6%
|
336,896
|
1.7%
|
16.0
|
|
Total Coops
|
826,235
|
4.4%
|
867,408
|
4.3%
|
5.0
|
|
Total Independents
|
509,239
|
2.7%
|
501,346
|
2.5%
|
-1.5
|
|
Total Symbols
|
180,977
|
1.0%
|
178,352
|
0.9%
|
-1.5
|
|
Other Independents
|
328,262
|
1.8%
|
322,884
|
1.6%
|
-1.6
|
** = Percentage Share of Total Grocers
- ends -
Note to editor
These findings are based on TNS Worldpanel data for the 12 weeks to 7th September 2008. TNS Worldpanel monitors the household grocery purchasing habits of 25,000 demographically representative households in Great Britain. All data discussed in the above announcement is based on the value of items being bought by these consumers, TNS will only support data that is published in the context we have presented it and our own interpretation of these findings. We cannot be held responsible for any other interpretation of these findings.
For further information, please contact:
Melanie Haberstroh, TNS
Tel: 0208 967 2168
Melanie.haberstroh@tns-global.com
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