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Key Insight Reports
The Key Insights Series takes an international view of trends and issues affecting people and businesses around the world. We hope you enjoy reading them.
Key Insight Report 5 - Digital Life Digital World
Around the world, countries have welcomed in the new digital era at various speeds and to different degrees. Asia is rapidly embracing social media and Europe is incorporating the internet more and more into its daily business and personal communications, North America has become the most vigilant when it comes to revealing personal information online. What all countries have in common is an overwhelming growth in awareness of the internet and its capabilities.
In this report – Digital World, Digital Life – we try to capture how the internet fits into the lives of residents from sixteen countries across the world. How digital are their lives? How do they use the internet? Is a digital life the same as a social life or does a social life today require a complementary digital life? This study takes a comprehensive look at these issues and offers answers to these questions and many more. We hope you enjoy reading Digital World, Digital Life and that you find it useful.
Click here to view or download the report
Key Insight Report 4 - Our Green World
TNS has conducted a 17-country study analysing green attitudes, perceptions and behaviours in 2008. A total of 13,128 people were interviewed online in the following 17 countries: Argentina, Australia, Brazil, France, Germany, Hong Kong, Italy, Japan, Korea, Malaysia, Mexico, Russia, Singapore, Spain, Thailand, United Kingdom, United States. The survey was conducted using panels, with the bulk of these provide by TNS 6thdimension access panels. In Argentina, Brazil and Mexico, the panels were provided by TNS partner Livra.
The study was conducted in three parts:
Part 1 Condition of the natural environment
Part 2 Green purchasing activity
Part 3 The role of corporates in the green debate
Click here to view or download the report
Key Insight Report 3 - The China Source Book
A collection of insights into China’s consumers in the year of the 2008 Beijing Olympic Games.
It’s a well-worn cliché that China’s 1.3 billion population represents the world’s largest market. With a GDP in 2007 of RMB 24.6 trillion, it’s no surprise that China is a magnet to the world of business.
But a variety of other statistics bring China into a much sharper focus. At the end of 2007, there were 547,286 million mobile phone subscribers, and 210 million active Internet users. More than five million passenger vehicles were sold in China in 2007. China has 3,000 TV channels, and more than 20,000 cities and towns; more than 100 cities have a population greater than one million.
Prosperity is on the rise. Measure this in terms of TVs if you like. At the end of 2007 there were137.43 TV sets per 100 urban households. Or measure it in terms of the number of wealthy individuals.
There were approximately 350,000 US$ millionaires in China by the end of 2007. And China is an astonishingly dynamic society; the 20 million rural Chinese who move to China’s cities each year underline this.
Around the world, TNS understands the consumer better than any other company. In China, it’s no different.
In 2007, for example, we surveyed more than 1 million Chinese consumers in more than 300 cities, communicating with them via the internet, the phone or face-to-face.
During the Beijing 2008 Olympic Games, more eyes than ever will be turned to this country. We hope you find the TNS China Source Book informative.
Click here to view or download the report
Key Insight Report 2 - New Future In Store (Shopper Insights)
How will shopping change between now and 2015? We collected the views of primary household shoppers in eight major retail markets – Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.
What does the future of retailing look like? We looked at a dozen innovations that could be part of everyday life before too long.
Do people ever see themselves going online to participate in the very process that creates our products and services? Would they want to join massive online collaborative shopping communities to combine their buying power with other consumers? Who will join the social networks that share information about the hottest stores, trends and products?
Click here to view or download the report
Key Insight Report 1 - Harnessing Influence (Social Media)
Today, individual consumers have become the primary creators of content. But has the business world figured out smart ways to use blogs, discussion boards, social network sites (such as MySpace) and video sites (such as YouTube)? Does ‘social media’ have a role in marketing anyway?
Or is social media a passing fad, something marketers can safely ignore and file under ‘bubble 2.0’? In four countries, we spoke to people on the leading edge of social media’s role in marketing who work in different marketing and communication disciplines and asked them for the current state and future direction of this emerging area.
Click here to view or download the report
Video Insights
- Click here >>> Our Thought Leaders have provided 100s of Video Insights into the Industry Sectors they operate in.
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