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Consumption behaviour
TNS has a business dedicated to understanding consumption behaviour - Worldpanel™, providing clients with essential strategic direction to drive brand growth and remain ahead of the competition by anticipating consumer demand
Our expertise in consumption behaviour
TNS understands the environment in which a brand is consumed – the occasion, the location, as well as the end user and the need fulfilled.
We track consumers’ needs and the brands that fulfil the need. Our consumption panels highlight the factors driving market growth – such as snacking, health, convenience, kids, functionality or pampering, as well as those working against our clients.
Specialist consumption behaviour insights
TNS clients make use of consumption panel services offered by Worldpanel, specifically designed to measure consumption behaviour in food, drink and personal care markets - as accurately and in as much richness and depth as possible, consistently over time.
TNS operates panels in more countries than any other company, with the largest samples and the best teams.
