Australia

TNS Australia has offices in Sydney, Melbourne, Canberra, Brisbane and Perth and specialises in both quantitative and qualitative research across all the major industry sectors.

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Market insight thought leaders in Australia

For 43 years we have been the leaders in tracking research, needs-based segmentation research, choice modelling, brand equity modelling and online research. In 2006, we spoke to half a million Australians. Our experience, combined with a creative approach to research, gives our clients the best of both worlds: established credentials alongside dynamic internal innovation.

Our Expertise

TNS is uniquely placed in Australia – a local, medium-sized company combining local know-how, through its five offices, with global expertise.

We pride ourselves on continuously driving research and development, research-on-research and new product development.

Our research expertise comprises trained researchers, psychologists, marketers and statisticians. Our commitment to helping clients generate genuine insights into their businesses and brands, places TNS at the front of the pack for delivering quality custom research solutions.

Our Industry Sector focus

We work in and across the following business sectors: FMCG; Technology; Finance; Media; Healthcare; Automotive; Political and Social, and Travel and Leisure.


We work in partnership with our clients to deliver insights, innovation and best practice market research.

Insight services and solutions

TNS' approach is to provide clients with marketing solutions which are either tailor-made or supported by our portfolio of business solutions. Some specific areas of focus include the areas of brand and advertising research, market segmentation and brand portfolio management, stakeholder management and customer equity research.

We offer a wide range of insight services, backed up by outstanding technical expertise.

The TNS Mindzeye qualitative specialist group is comprised of dedicated qualitative specialists who employ the latest thinking, and exploit new technologies, in the creation and development of advanced research methods. Mindzeye leads the way with new ethnographic and motivational techniques to identify hidden opportunities to grow and disrupt markets.

Our Advanced Methods Group consultants – statistical specialists and experts in research design – extract business insights from statistical analysis, and work on questionnaire design, sampling and weighting. Their toolbox includes choice and structural equation modelling, segmentation, regression analysis and perceptual mapping

The Business Finance Monitor, our flagship Finance study, is a major player in Australian business banking research, and studies the attitudes and behaviour of Australian businesses towards their finances and financial institutions.

OnlineBus is our fast, innovative way to conduct research among consumers, giving clients access to 1,000 completed online interviews with Australians aged 16 to 64 years.

BusinessBus provides a way of accessing a robust and representative sample of 500 SME decision-makers, researching their behaviour, attitudes and opinions on almost any topic.

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Useful Contacts

useful contacts
  • Tania Kullmann
  • TNS Sydney
  • 48 Pyrmont Bridge Road
  • Pyrmont NSW 2009
  • Sydney
  • Australia
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WHITEBOARD - TNS Social Research

TNS Market Research WHITEBOARD
  • Issue 1 - June 2008 The Communications Issue:
    Feature: Art or Crime - Exploring graffiti culture
    - Web 2.0 Changing the way we research
    - New online qual techniques
    + case studies, sector news and events PDF (2.13 mb)
  • Issue 2 - August 2008 This second issue of WHITEBOARD has a diverse range of news and features from TNS Social Research Australia. The Australian Market and Social Research Society's 2008 National Conference theme, ‘Breaking the Mould', is reflected in this issue. PDF (1.20 mb)
  • Issue 3 - December 2008 This third issue of WHITEBOARD has a diverse range of news and features from TNS Social Research Australia. Challenging misperceptions about melanoma: outcomes of the Dark Side of Tanning campaign for Cancer Institute of NSW, is reflected in this issue PDF (1.52 mb)

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