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WebEval™

website evaluation

What if you could ensure the content of your website fulfilled all the needs of your target audience?  TNS WebEval is a unique website evaluation tool designed to do just this.

TRI*M™

stakeholder management

How well are you managing your stakeholder relationships? TRI*M is the proven management information system that enables managers to continuously measure, manage and monitor relationships with relevant stakeholder groups, be it customers, employees, dealers or shareholders.

TNSInfo™

information and data delivery

Is your marketing information organised according to the needs of your business? TNSInfo is an online information analysis and reporting service that allows clients to store and organise marketing information in one place on the Internet, accessible anywhere, anytime.

RGM

modelling return on investment

How can you maximise your marketing Return On Investment? Revenue Growth Manager (RGM) is a unique decision support tool that provides managers with a solid financial basis for choosing among a wide array of products, brand, sales, and relationship initiatives designed to maximise ROI.

Optima™

usage and attitude

Optima™ is the ultimate in understanding usage and attitudes - a brand portfolio management tool which gives clients a powerful understanding of how their market works, based on how and why consumers choose the brands they do. By combining intelligent and effective data collection with a validated model for consumer behaviour, Optima give much more than useful insights into usage and attitudes and help clients in their tactical and strategic marketing decisions.

NeedScope™

motivational research

Is your brand really tapping into consumers’ emotions? NeedScope helps marketers build more powerful brands by systematically integrating emotion into brand planning and new product development.

MCA™

marketing communication effectiveness

How accountable is marketing in your organisation? Market Contact Audit (MCA) quantifies how consumers experience brands holistically, effectively measuring the contribution of marketing to sales.

InnoSuite™

new product development

Are you sure you’re covering every stage of the new product development process? InnoSuite is the one-stop-shop approach to innovation planning that enables clients to improve their product at every stage of the new product development process.

FutureView™

identifies future shapers

Who are the consumers of the future driving the growth in your market? FutureView identifies the influential consumers and provides insights into how to reach and engage with them.

Conversion Model™

Commitment measurement

How committed are your consumers to your brand? Conversion Model is a psychological model of consumer behaviour that enables clients to detect both threats and opportunities early.

BPO™

Brand equity research

Can you be sure you are building power in the market as well as in the mind of consumers? Brand Performance Optimisation (BPO) helps clients see how communications affect the brand-consumer relationship, rationally and emotionally, in order to optimise the media mix.

AdEffect™

advertising effectiveness

Do you need to understand which media channels will help you maximise the effect of your marketing campaign?  AdEffect will help you evaluate not only your creative but also which media will perform best for your campaign.

AdEval™

advertising evaluation

How do you know in advance your ad is going to work? AdEval is an advertising pre-testing system which uses powerful diagnostics to evaluate an ad’s performance and improve it to do the intended job.

6thdimension™

managed online access panels

Are your quality results and comparable international market research up to scratch? Whether you’re developing a new product or understanding your customer satisfaction, 6thdimension is the definitive global online managed access panel that will help you back up your business decisions.

6dTV™

interactive online research platform

Wouldn’t it be valuable to collect real-time qualitative and quantitative data from large audiences without having to travel? 6dTV is a real-time, interactive online research platform that uses live video, polling and blogging techniques that provide high quality feedback and information.